It's a record half welcomed Martin Bouygues

A year ago, there were many skeptics. Today, it is clear that Bouygues Telecom succeeded his departure in the Internet broadband fixed. August 21, 125.000 ADSL subscribers had indeed opted for the Bbox of the third mobile operator. Of course, this figure remains well below the foundations of subscribers to Orange (8.6 million customers), Iliad and SFR, which are each approximately 4 million. It prevents: on the only second quarter, the operator has recruited 55,000 customers. He managed the third best performance over the period. It is behind SFR, who conquered about 110,000 subscribers, and Orange, which has seduced 99.000, but passed to Iliad. The mother House of Free, Jig by the departures of subscribers to Alice, in won that 34,000 between April and June 2009. Although Bouygues Telecom is still far from turning the good commercial debut in an undeniable financial success, the operator has already proven that positions were not be definitively acquired this market.

The "quadruple play".

The Bbox is yet out in October 2008. Bouygues Telecom had indeed bought the previous year the ADSL of Club Internet in Neuf Cegetel network, but it is only with the commercialization of the Ideo offer from on 25 may, that its sales have really taken off. With Ideo, the client chooses a mobile package for two to six hours per month and takes advantage of the Bbox (Internet, television, unlimited fixed phone). All for EUR 44.90 per month minimum. If it is able to call the mobile since its Bbox for three hours, the Subscriber must pay 10 euros more. If Free invented the "triple play", Bouygues Telecom has marketed the "quadruple play", including the mobile. Little more, for simplicity, the client has an interlocutor for the fixed and mobile. "All our communication is based on Ideo", explains Olivier Roussat, the Director General of Bouygues Telecom. Naturally, the Bbox addresses mobile subscribers of Bouygues Telecom. But it seems that the offer of Bouygues seduce more subscribers to other providers of access to the Internet with primo-accession to the Internet. Leaders of Iliad explain in part the failure of the second quarter by the commercial offensive conducted by Bouygues Telecom subscribers Free and Alice.

This is why Martin Bouygues, the presentation of the results of his group, asked the regulator to "facilitate the fixed market", particularly by simplifying the conditions for termination. "The Government successfully adopt a number of laws for the mobile market." "I do not see why these laws would not apply in the fixed", held to say Martin Bouygues Friday. In the mobile also, Bouygues Telecom managed a fine performance. On the first six months of the year, the operator won 300,000 new customers. "It's a record half", welcomed Martin Bouygues. There again, his Group found behind SFR who has recruited more than 500,000 new customers in six months. And, as in the ADSL, it is still Orange who disappoints. The mark of France Telecom seduced that 85,000 new customers since early 2009. Simple drop transient form or deliberate tactic designed to support short-term profits by lowering acquisition costs The future will tell. Is that, for Bouygues Telecom, this growth, both in the ADSL that motive, race has a cost: the gross operating margin fell by nearly 4 points in one year and amounted to 29.2 in the first half of 2009. It is 10 points less than SFR and Orange.