At home I have installed the recovery of water

Six months ago, I called the Director of the Dekra network to talk about my project to design a green centre. "It was not: the day before, a confidential meeting of the Group decided to launch a similar initiative for the entire France", smiles Gérard Sulpy. For the franchisee that has four motor technical control centres, is a clear need to do something for the planet." At home, I have installed the recovery of water. Then why not in my areas There is so much to do: light, insulation, heating mode. "Franchisees ready to make a gesture as Gérard Sulpy, there is already much, to listen to Nicolas Bouvier, Director of automotive with 26 of the market, three Dekra, number one for the technical review network signs (Dekra Norisko, Autocontrol) and 5.5 million customers. The Group wants to take advantage of the opening of new franchises 40 each year to convert a party to more environmental practices. But faces a difficulty: franchisees are independent, it is not possible to impose such a change.

DEKRA convened in November the leaders of the 1,400 centres at a convention devoted to this subject, raising many questions but also concerns about the implementation of these projects.

A support tool

Since then, the Group acquired with dream Office a support tool that franchisees can consult. This Simulator guide not to not the contractor in the choice of green options for its building, before even the use of the architect: roof vegetated, wood certified, clean furniture, outdoor lighting economic, each solution is referenced. Classic green options, Dekra held to associate a heading "health and comfort of users", to more directly motivate managers.

In the end, the software calculates the incremental costs of investment, the mass of CO2 avoided by these options and makes a global "green" rating out of 100. The software allows a large number of cases through the standardization of all centres - metal boxes of 200 m2en average. The more virtuous configuration integrates photovoltaic panels, Windows in roof to take advantage of natural light, certified wood siding, etc. They avoid then 12 tonnes of CO2 per year, or 50 of the usual emissions from the operation of the centre, but only 16 of the overall footprint including the movement of employees and customers. From a basic centre of 150,000 euros, the ecological cost can reach 20,000 to 45,000 euros for the more ambitious projects. His note, each project will stall one, two or three stars that will be valued to the consumer by a graphic Charter.

Motivate the commercial

To strengthen the awareness of the franchisees, Dekra has loaded his ten field sales reach a certain number of stars in their area to get their premiums. The objective of Dekra is to seek the opening of green centres 20 this year, by conversion or creation, and then to achieve a rate of 50 projects per year cruise.

Stanislas Dupré, Director-General of cabinet utopias, Dekra approach is innovative: "there are many examples of prestigious ecological constructions but small technical buildings are left aside." "There is no repository adapted as the norm HQE, industrial offers concern surfaces more of 1.000 m2 and tax incentives are limited to energy savings", he said. Elisabeth Laville, President of utopias, says talk of other franchises, especially an independent hotel chain, to offer this online tool.

Is the software solution may not be enough: Gérard Sulpy would rather the possibility of paying for a few hours a technician in its centres to diagnose potential improvements.