According to the Insee the French spend 5

Rather nervous, with a good Interior, Peugeot Ion has a correct handling and fits smoothly into responsible for traffic. In short, even if its real autonomy revolves around only 100 kilometres, it scans fears about the fact that electric cars would only be a gadget or a communication instrument to green the image of the car manufacturers.

But this car coming this fall on the French market will find customers Peugeot decided to rent, rather than sell it. However, the price remains substantial: 499 euros per month to five years or 50,000 miles, more ecological state of 5.000 euros bonus recovered by the manufacturer. This rate includes the rental of the battery, maintenance and repair of the vehicle.

All manufacturers currently in the electric have not adopted the same mode of marketing, but the final price is always located between 20,000 and 35,000 euros. Either the high price of a sedan range for the performance of a small city car. For its C-Zero, cousin of the Ion, Citroën will follow a strategy similar to that of Peugeot, this about the rental return to 459 euros per month for four years, then 260 euros on the next four years.

Renault, for its part, has chosen a system with rental and purchase: the electric Zoé planned for 2012, will be marketed around 15,000 euros once the premium of State, but it will be necessary to add the location of the battery to 100 euros per month. That is, for the use of five years, at a rate of 21,000 euros.

Mitsubishi and Nissan, they remain on a "classical" method of purchase, i.e. that the consumer will pay the total amount of the car, either from 33,000 to 35,000 euros to the MiEV, the Leaf, premiums of State not deducted. However, Nissan will focus its offer on certain European countries, where the electric car subsidies are generous (Britain, Netherlands, Ireland and Portugal). The France, despite a bonus of 5,000 euros for the purchase of a motor vehicle, is not yet party.

Admittedly, the use of the electric current would mitigate the invoice. Peugeot table on a price of 1.5 to 2 euros for 100 kilometres on electric recharge, against 6 euros when a heat engine at the pump. But not enough to make the power competitive: the purchase of a C1 or a 107 in heat, and then resale within five years and 50,000 kilometres, is about 7,000 euros to which must be added 3,500 euros in fuel. Is in the end, 3 times lower than the C-Zero or the Ion.

Priority for fleet managers

Nevertheless, the supply of Peugeot is not much higher than the average car household budget. According to the Insee, the French spend 5.100 EUR per year for their car, including 1,500 for the purchase and 3.600 euros for its use. This last figure constantly increasing over the past decade includes the after-sales, fuel, tolls and parking. But this average budget, at 425 euros per month, often covers needs more important than a small city car, especially because most households have two vehicles.

No wonder, therefore, that manufacturers want to address in priority to fleet managers and auto-partage rather than to individual services. Peugeot considers that they represent only 10 of the sales of the Ion. The Builder, candidate to the Parisian service Autolib', says have signed letters of intent with 3 public transport companies, 6 leasing companies and 6 groups of the energy sector. It aims sales of 50,000 units in cumulative of here to 2015.