5 million of the German national team jerseys

Football World Cup is happy. "From 1998 there has been a no-fault of women with regard to football, which resulted with it all part of the French population which had acceded to the sport and its values of sharing" analysis Emmanuelle Gaye, Director of external relations of Adidas France. The brand has exceeded all its objectives in terms of turnover. From an encrypted view, this gives three million shirts of the national teams under contract, including 1.5 million of the German national team jerseys. Comparison in the last cup of world 2002, Adidas had sold 1.5 million national teams jerseys, in total, including 250,000 German swimwear.

15 million of balloons

A few days before the final, Adidas was out of stock of the team of France swimwear in having passed 500,000 units. For 2006, Adidas claims marketing more balloons Teamgeist 15 million, or more than double the previous record with 6 millions of Fevernova, the ball of the 2002 World Cup. In the end, the brand announces record sales related to football more than 1.2 billion euros in 2006, growing more 30 from 2005.

For Adidas, the German feast however was not fully complete with the victory of the Italy in the final. The triumph of Marcello Lippi players permits Puma access to the highest step of the world podium for the first time in its history. The New Jersey of the Italians, with four stars symbolizing the number of victories in the event, will be on sale as early as July 17 in Puma stores. The German mark welcomes its good results at the end of the interplanetary test. Puma, which has sponsored twelve teams, claims a growth in turnover football by 40 in 2006. "Our teams were present in more than half of the games (56) providing the best visibility and 18 of these players were equipped with us," welcomed the mark.

Champion PUMA sponsorship

Puma football activity is over EUR 190 million in a global market estimated at EUR 2.4 billion. Yet from the leader Adidas, his Nike challenger announcing a turnover of 1.5 billion dollars for the current year and Umbro (EUR 500 million in sales with the round ball in 2005). PUMA of course wants to fill part of the delay. The mark will equip training Swiss and Austrian hosts of Euro 2008 and will be on the line of departure of the qualifications for the next World Cup with ten African training for an appointment scheduled in South Africa. In the meantime, a serious competitor will have made his return to competition. For Reebok, now owned by Adidas, football is one of the three priority axes. The mark on his new recruit Thierry Henry, formerly icon of Nike, to bring a new concept which the signature is "it is more than 90 minutes." Patrick van den Bosch, Director General France, says be "selling distribution products performance and lifestyle in packs with pop for a put in place as soon as the month of August in stores". And Reebok hope to soon announce the arrival of a second international football player to support this development.